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Peggy the Italian Greyhound
DIY ALMOND MILK
I blend creamy almond milk into smoothies, stir it into my tea and pour it on my cereal. It’s easy to make your own—plus, homemade tastes fresher and is way cheaper! Click on the photos above for the easy 3-step process!
—Katie Barreira, Senior Test Kitchen Associate
Try your homemade almond milk in our delicious Almond Hot Chocolate!
Advertisers will do anything and say anything to get you to buy their product. If there are not federal regulations on trigger words, corporations will abuse them to no end. Consumers are attracted to healthy jargon. Unfortunately, “Organic” is one of the only words that’s really monitored (well, kind of…) But there is nothing stopping companies from using “All-Natural” or “Sustainable.”
Case and point: Monstano refers to themselves as “A sustainable agriculture company.” Ha!
The biggest turnoff for me personally is when the word “Humane” is tossed around. When I hear the word “Humane,” I think of Farm Sanctuary or Animal Rescue Corps. You know, organizations that care about animals. It’s a slap in the face when I see “Humane Meat.” Essentially they’re saying: “We feed our animals organic feed and keep them in cages that aren’t as confining as other slaughterhouses, before we stun gun their heads and slit their throats.” Sounds totally humane to me!
Another problem is when big corporations venture into greenwashing. As if Dawn (owned by animal testing giant, Proctor & Gamble) really gives a damn about seals. Or how about BP and their 96 million dollar PR campaign to repair their image. “One year later. Our commitment continues.” That money could have gone to actually helping the Gulf of Mexico, which they destroyed…
Then you have your attack ads directed at organizations with substance by scummy people like Rick Berman, a lobbyist for big agriculture business. (Check out BermanExposed.org) The man wants you to believe that mercury in fish is good for you!
I write this today, because I hope more people can be conscious consumers. Many of these so called “healthy” brands are owned by larger corporations. (Google “Organic Industry Structure.”)
At the end of the day, they aren’t concerned about the animals or the environment, they want you to buy their product. Don’t let them dupe you. Shop smart.